Dynamic Marketing Process (Frantz) Dynamic processes are flexible, informal, and adaptive processes that normally involve strategic and less structured managerial decisions and activities. For Shoprite, we will focus on its marketing process. Shoprite’ marketing process involves the Four P’s which are product, price, place, and promotion. In their product strategy, Shoprite showcases how they have a wide variety of products in their supermarkets such as food products, beauty supplies, medical supplies, appliances, and etc. Their products are meant to target middle class Americans. They offer their store catalogs to every customer where it shows their special deals, coupons, and other offerings. They also have their Shoprite app where they showcase and offer different products from many different brands across various categories to their customers. Using their pricing strategy, Shoprite gives out special offers on their pr...
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