Acknowledgments

Our team would like to thank ShopRite manager Jose Ramirez Jr. for his knowledge and assistance throughout this analysis of the company’s management information systems. Without him, we wouldn't have been able to discover insider aspects of the store’s management concepts, skills, and strategies.

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Introduction

Introduction ( Mikayla) Our team will be researching the management information systems utilized by Shoprite in their structured sales process and dynamic marketing process to see how much of an impact the procedures have on the company's overall performance. We will be analyzing their point of sale systems, and the ShopRite app, used during checkouts to see how Shoprite maximizes efficiency to increase customer satisfaction and revenue. Also, we will research how they utilize Instagram to market themselves to their consumers. And finally how their technology gives the company a sustainable competitive advantage. We will be gaining our knowledge for this project through research and current members of the ShopRite team, who are proficient in the company’s information systems. The overarching purpose of the project is to take the knowledge learned throughout this course and apply it to a real-life situation. In our case, it’s seeing how MIS concepts, skills, and strategies work thei...

Dynamic Process Analysis

Dynamic Marketing Process (Frantz) Dynamic processes are flexible, informal, and adaptive processes that normally involve strategic and less structured managerial decisions and activities. For Shoprite, we will focus on its marketing process. Shoprite’ marketing process involves the Four P’s which are product, price, place, and promotion. In their product strategy, Shoprite showcases how they have a wide variety of products in their supermarkets such as food products, beauty supplies, medical supplies, appliances, and etc. Their products are meant to target middle class Americans. They offer their store catalogs to every customer where it shows their special deals, coupons, and other offerings. They also have their Shoprite app where they showcase and offer different products from many different brands across various categories to their customers. Using their pricing strategy, Shoprite gives out special offers on their pr...

Shoprite - Team 5

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